Autumn deVitry is an executive producer, director, creator, and content executive whose career spans YouTube, digital, television, branded entertainment, and original IP. As the former Head of Unscripted at AwesomenessTV, she built the department from the ground up and led original digital franchises generating more than 1 billion lifetime views. Her work combines creative strategy and team leadership with hands on experience developing formats, directing talent, and guiding content through final delivery.
Autumn created, directed, and executive produced Cali Cheer Show in partnership with Rebel Athletic, building an independent YouTube documentary franchise spanning 40 episodes across two seasons. With zero paid marketing, the channel grew to 33,000 subscribers in one year and reached more than 1 million views in a 28 day period. She also built a combined following of 40,000 across TikTok and Instagram, leading content and audience growth strategy from episode structure to hooks, titles, and thumbnails.
At AwesomenessTV, Autumn created and led original franchises including Cheerleaders, My Dream Quinceañera, LA Story, Malibu Surf, Cheerhab, and Make Me Over. Across the portfolio, original series expanded from YouTube into television, streaming, and international distribution through partners including Paramount+, Hulu, Roku, ITV, MTN, and The Family Channel. My Dream Quinceañera became a 10 episode Paramount+ series, which Autumn also executive produced.
Her creator and branded entertainment work includes directing every episode of Internet Takeover: Wedding Edition, a YouTube series featuring Adley Kinsman, overseeing the edit and delivering the finished series. As Director and Supervising Producer of The GLO Show for Far Out Toys, she developed story arcs and episode structure, directed talent, and oversaw production and post. The series integrated toy IP into storytelling supporting retail launches at Target and Tesco.
Her television credits include serving as Series Producer on The X Factor and MasterChef for FOX and The Biggest Loser for NBC. She also wrote, produced, and directed episodes of E! True Hollywood Story featuring Britney Spears, Owen and Luke Wilson, and Heidi Klum. Additional credits include Disney’s Magic Bake-Off, Brat Loves Judy, and Real Murders of Orange County.
Autumn directed and co-wrote Altered Reality, a semi-autobiographical independent feature inspired by her experiences behind the scenes in reality television. The film premiered at the SuperCon Film Festival and was acquired by Amazon for distribution in the United States, United Kingdom, and Japan. Her scripted digital work also includes directing and writing The Apartment for Snapchat.
With a foundation in television news and journalism, Autumn brings an instinct for character, story, and real human connection to her work. Across platforms, her focus remains creating original entertainment, growing passionate audiences, and building franchises that can reach beyond their first screen.