Autumn deVitry is an Executive Producer, Director, and Creator whose career spans YouTube, digital, television, branded entertainment, and original IP. As the former Head of Unscripted at AwesomenessTV, she built and led original digital franchises that generated more than 1 billion views, with multiple series expanding from YouTube into television, streaming, and international distribution.
Most recently, Autumn created, directed, and executive produced Cali Cheer Show in partnership with Rebel Athletic, building the YouTube documentary franchise from the ground up as an independent production. With zero paid marketing, the channel grew organically to more than 32,000 subscribers, generated more than 28 million impressions, and surpassed 1 million views in a 28-day period at its peak. The series combines premium documentary storytelling with a digital-first strategy across long-form YouTube, Shorts, TikTok, and Instagram.
At AwesomenessTV, Autumn created, directed, and show ran original franchises including Cheerleaders, My Dream Quinceañera, LA Story, Malibu Surf, Cheerhab, and Make Me Over. Several of those properties expanded beyond YouTube into television, streaming, and global distribution through partners including Hulu, ITV, Family Channel Canada, iTunes, and international broadcasters. My Dream Quinceañera later became a 10-episode Paramount+ series, which Autumn Executive Produced.
Autumn has also created and directed creator-led and branded digital entertainment, including Internet Takeover: Wedding Edition, an interactive series starring viral social personality Adley Stump, and The GLO Show for Far Out Toys, where she helped develop the format, story structure, and creative while directing talent and overseeing production and post-production.
Her traditional television career includes serving as a Series Producer on The X Factor and MasterChef for FOX and The Biggest Loser for NBC. She also wrote, produced, and directed episodes of E! True Hollywood Story, including films on Britney Spears, Owen & Luke Wilson, and Heidi Klum.
Autumn expanded into feature filmmaking with Altered Reality, a semi-autobiographical independent feature she directed and co-wrote, inspired by her experiences behind the scenes in reality television. The film premiered at the SuperCon Film Festival and was later acquired by Amazon for distribution in the United States, United Kingdom, and Japan. Her scripted digital work also includes directing and writing The Apartment for Snapchat.
Across every platform, the through line in Autumn’s work remains the same: creating compelling characters, building original IP, growing passionate audiences, and developing entertainment franchises with the potential to live far beyond their first screen.